emerson
The Ask
Content creation, planning and maintenance for large-scale, multi-year client redesign and rebranding, specifically related to UI copy.
The Process
Collaborated with Dev, Experience Design, SEO, Creative, Account, and Project Management to provide the client's digital platforms with necessary content requirements on tight deadlines, mostly working in Word, PPT and Sketch. Deliverables included:
- Component naming
- Component and CTA descriptions and functions
- Implementing secondary research findings
- Content audits
- Copy decks
- Content playbook handoff
The Outcome
New Emerson.com