projects and clients
NOTE: NDA/Confidentiality agreements prevent the display of certain unpublished project work publicly.
U.S. Bank
In-house content design and UX writing for partner credit card and bank initiatives and promotions, including agent exclusive offers, landing pages, apps, mobile, digital wallets, FAQs , error messaging, toggle tips, helper text, forms and more, implementing in Figma and content documents if necessary for legal approval.
Content strategy consulting role, assisting RA's content and design teams plan for new content within a changed information architecture.
Compelling campaign, radio, TV, social and web copy for new and existing products and promotions.
Content strategy with experience design to modernize and streamline existing IA and copy.
The Dow Chemical Company
Content strategy , experience design and copywriting for Dow.com and Corporate.Dow.com and various corporate strategy initiatives for Dow during a brand transformation and global site migration to AEM.
Content strategy and copywriting to various aspects of the client's ongoing, multi-year rebranding and redesign efforts, including component descriptions and nomenclature as well as secondary social media research.
Content strategy and copy for a site redesign for both Hyundai and Genesis brands.
A global site migration and redesign that included leading the internal client content authoring team to establish a content governance plan for authoring and publishing.
Whirlpool
Content strategy and copywriting for Whirlpool.com on three separate occasions as the client advanced towards a total site redesign and migration.
*Specific work samples provided on request.
** Journalism samples below