hyundai / genesis
The Challenge
Hyundai wanted an owner site redesign for its luxury brand, Genesis, that included the addition of a lot of new content, followed by a similar redesign of the Hyundai owner site that did not include new content creation.
The Process
Working closely with Account, SEO, Experience and UX Design, as well as with the client team, I developed content recommendations to enhance user experience and develop brand awareness. Deliverables included:
- Content audits
- Content matrix
- Input on Information Architecture
- Navigation recommendations and naming
- Headline and CTA recommendations and writing
- Copy decks for web content as well as long-form articles