the dow chemical company
The Ask
Help Dow with its content through a massive restructuring to become three entirely new entities after merging with DuPont in 2018. Includes total brand transformation, site redesign and global migration to AEM.
The Process
Building relationships with the client while maintaining contact and collaboration with the Detroit-based team comprised of: Creative, Experience Strategy, UX and visual design, SEO, Social Strategy, Account and Project Management. Deliverables included:
- Powerpoint decks
- Content audits
- Content templates
- Content matrices
- Content playbooks
- Copy decks
- Social media copywriting (launched Instagram account June 2019)