whirlpool
The Challenge
On three different occasions over five years, I was asked to join the XD team and help update, and/or redesign Whirlpool.com.
The Process
Either working alone or on a team of content strategists, I interviewed users and stakeholders and in conjunction with Account, SEO, UX, Tech and Brand Strategy, I advised and provided recommendations on landing and product pages and created new copy based on my research findings. Deliverables and activities included:
- Content audits
- Opportunity assessments
- Persona creation
- Composing user testing questions
- Conducting user testing
- Conducting stakeholder interviews
- Copy decks
- Content matrices
- Help desk ride-along
- Tech QA
The Outcome
Whirlpool continues to be a client of the agency and brand work is ongoing: Whirlpool.com